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Whilst BMW is known for its exquisite vehicles, BMW has also developed itself as a leader in fashion and personal accessories, demonstrating an understanding of the lifestyle needs of BMW owners.
The BMW Lifestyle range is very comprehensive and includes leather coats, sporting apparel, business attire, and leisurewear. For the golfer, there is a range of clothing and accessories at home on the most fashionable courses throughout the world.
You can personally view the craftsmanship and style that makes each item a statement in elegance.
The personal accessories range is extensive and features quality leather items such as handbags, wallets, briefcases and gloves through to eye-catching cufflinks, key rings and desk accessories.
BMW Lifestyle even features a state of the art mountain bike range and a collection of baby and children's clothing. The BMW Lifestyle range features in many leading fashion parades but to arrange your own personal viewing please contact our Lifestyle department.
The BMW Melbourne Lifestyle Boutique is located in the heart of the dealership adjacent to our Reception and Café area. Choose from a large, ever changing range of BMW Fashion and Accessories items, including the very latest in BMW Formula 1 merchandise.
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